Tracy Playle is CEO and Founder of Pickle Jar Communications, a specialist content strategy consultancy serving the education sector. Prior to founding the company in 2007, Tracy worked as Head of Research-TV at the University of Warwick in the United Kingdom. Tracy is a leading thinker in content strategy for higher education, and speaks at conferences and events around the world. She has worked with almost 150 education institutions in more than 20 countries, is a CASE Crystal Apple Teaching Award winner, and founder of the ContentEd conference, Europe’s first content strategy conference for the education sector.
Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps organizations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include California State University, Oswego School District 308, American Bar Association, Endocrine Society, Council for Exceptional Children and Institute of Food Technologists. A leading content strategist since 1999, Hilary developed and teaches the first graduate-level content strategy courses for the user experience design master’s program at Kent State University. She is also starting an online content strategy school. She oversees the 29,000-member Content Strategy group on LinkedIn, and is a frequent speaker at national and international conferences.
Amy Grace is a content strategist and user experience researcher with more than decade of experience in higher ed, publishing and nonprofit. She is currently pursuing a master’s degree in user experience design from Kent State University. Her experiences include work at University of South Carolina, where she served as the first content strategist, and Texas A&M AgriLife, where she directed content strategy, information architecture and social media for the College of Agriculture and Life Sciences and five state agencies. She served as an expert reviewer for “Content Strategy for WordPress,” published in 2015. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.
JP Rains leads the Laurentian University digital strategy team, which supports organizational goals through social media, websites and digital advertising platforms.
Amy L. Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has developed strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Disney’s Worldwide Safety and Accessibility.
Alan Etkin works as a Senior Analyst at the British Columbia Institute of Technology. He’s been using Google Analytics in higher education since 2006. A frequent speaker on analytics at conferences in Canada and in the United States, Alan also works with Ruffalo Noel Levitz. helping universities and colleges around North America with web analytic strategies, implementations and training. He has a Master’s degree in Communications, advanced training in web and business analytics, and a fossil finder’s certificate from Dinosaur Provincial Park.
Greg Zguta, technical lead, is mStoner’s most senior technical consultant and head of our analytics practice. An application development consultant since 1994, Greg has experience that spans the technology spectrum. He has provided technical leadership and project management on software teams for projects from eCommerce websites to business intelligence implementations. He recently consulted on a CMS selection effort for Swarthmore College and a website analytics project for Vassar College. Greg is the technical lead for projects with Loyola Marymount University, Saint Louis University, and University of North Carolina School of the Arts.
Voltaire Santos Miran — co-founder, CEO, and senior strategist — has helped higher education institutions to find their voice, craft their narratives, and tell their stories for more than two decades. His portfolio of clients includes Hope College, the University at Buffalo, Tufts University, Brown University, Latin School of Chicago, and Heartland Community College.
One of the industry’s leading creative talents, Seth is no stranger to successful enrollment marketing campaigns. His work is Emmy nominated and includes SNHU’s heralded 2013 cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns in higher education.”
As Assistant Vice President of Integrated Marketing at SNHU, Seth was responsible for concepting, writing and art directing the university’s national advertising efforts and helped the institution become one of the fastest-growing, online non-profit institutions in the nation – the breakout darling of post-traditional education. His campaigns contributed to SNHU’s growth of more than 50,000 online students in just four years.
Today Seth serves as Vice President of Creative & Marketing Strategy for Helix Education, where he works with colleges and universities to help them develop their brands, craft meaningful messages, and deliver integrated advertising campaigns that drive results.
With more than 35 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Robert’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Trusteeship (AGB), The Presidency (ACE), University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored nine books and more than 200 articles on strategy development, strategic planning, integrated marketing, brand marketing, and leadership. After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Robert joined Stamats in 1988.