Tracy Playle is a consultant content strategist primarily working in the HE sector. Before founding her company in 2007, she worked as Head of Research-TV at the University of Warwick (UK). There she was responsible for overseeing the production of over 100 videos showcasing university research to be used by television networks around the world and online. Playle is regarded as leading thinker on content strategy in HE. She speaks at conferences around the world, including events such as the CASE Europe Annual Conference, CASE Asia-Pacific Conference, HighEdWeb, PSEWeb, and Confab. In 2016 she was the opening keynote speaker at ConfabEdu. She has worked with over 170 education institutions in more than 25 countries, is a CASE Crystal Apple Teaching Award winner, and founder of the ContentEd conference, Europe’s first content strategy conference for the education sector. She is author of The Connected Campus: creating a content strategy to drive engagement with your university (2019).