Alan Etkin works as a Senior Analyst at the British Columbia Institute of Technology. He’s been using Google Analytics in higher education since 2006. A frequent speaker on analytics at conferences in Canada and in the United States, Alan also works with Ruffalo Noel Levitz. helping universities and colleges around North America with web analytic strategies, implementations and training. He has a Master’s degree in Communications, advanced training in web and business analytics, and a fossil finder’s certificate from Dinosaur Provincial Park.