HighEdWeb Content/UX Academy

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Measure and test your way to better content

March 28, 2018 by

How do you know if content strategy is paying off? How do you know if your content can be understood? Communicates the right message? Reaches your audience? Knowing the answers to these questions won’t just help you improve the quality of your site; it will help you justify your content strategy efforts to your boss and colleagues.

This workshop will look at ways to integrate analytics and other measurements into your content strategy practice. Topics include:

  • Measurement goals: Start from business goals to develop analytics goals so you know what to measure and why you’re measuring it.
  • Content metrics: Use classic readability and comprehension measures, including cloze tests and readability scores, to assess your writing.
  • Web analytics: Find out which analytics measures are most useful for content strategists, how to understand them and how to act on them.
  • Social media metrics: Learn how to measure engagement and show how social media contributes to the bottom line.
  • Presenting analytics effectively: Present your analytics insights and encourage your team (and your boss) to take action.

Note: Participants will need to bring a laptop and have access to a Google Analytics account to participate in all the exercises. If you don’t have access to your organization’s analytics, you can use Google Analytics demo account.

Speakers

Academy Details

October 12-13, 2019
  • Hilton Milwaukee City Center
  • Immediately before the HighEdWeb Annual Conference

Registration

Total cost: $400

Includes two meals. Space limited.

Register

Registration opens in April.

Why attend?

Graduates of this program will have the confidence and best practice-based skills to better execute a data-drive content strategy, and measure and report its impact.

Who should attend?

  • Marketing and enrollment professionals involved with user experience, content, lead generation or stakeholder management
  • Anyone who works on a web or marketing team seeking to strengthen their activities in the areas of UX and content strategy

#hewebux

Organizers

Program chairs
  • Amy Grace Wells, UX Booth
  • Shelley Keith
Academy chairs
  • Cheryl McKay, Missouri S&T
  • Melissa Van De Werfhorst, UC Santa Barbara

academies@digicol.org

Related events

HighEdWeb offers three Academies before the Annual Conference. We invite you to explore the other opportunities:

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  • Technical Academy
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