HighEdWeb Content/UX Academy

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Mike Powers

March 28, 2018 by

Mike is executive director of marketing and communications at Indiana University of Pennsylvania. He used to be an English professor and wrote about people like James Joyce and Gertrude Stein. Mike has worked for IUP since 1999, and started managing its main website in 2007. Since then, he has overseen IUP’s transition to a content management system and then to a responsive site, put IUP on social media, worked on IUP’s smartphone app and student portal and managed many other projects. He has been using the term content strategy to describe much of what he does since sometime in 2010.

Mike has presented at eduWeb, at the Penn State Web Conference, online for Higher Ed Experts and at several varieties of Confab. He designed the Higher Ed Experts course “Web Writing for Higher Ed,” a four-week course on web writing for higher education. He’s also a dad, a musician and a co-founder of Westsylvania Jazz and Blues Festival in Indiana, Pennsylvania.

Academy Details

October 12-13, 2019
  • Hilton Milwaukee City Center
  • Immediately before the HighEdWeb Annual Conference

Registration

Total cost: $400

Includes two meals. Space limited.

Register

Registration opens in April.

Why attend?

Graduates of this program will have the confidence and best practice-based skills to better execute a data-drive content strategy, and measure and report its impact.

Who should attend?

  • Marketing and enrollment professionals involved with user experience, content, lead generation or stakeholder management
  • Anyone who works on a web or marketing team seeking to strengthen their activities in the areas of UX and content strategy

#hewebux

Organizers

Program chairs
  • Amy Grace Wells, UX Booth
  • Shelley Keith
Academy chairs
  • Cheryl McKay, Missouri S&T
  • Melissa Van De Werfhorst, UC Santa Barbara

academies@digicol.org

Related events

HighEdWeb offers three Academies before the Annual Conference. We invite you to explore the other opportunities:

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  • Technical Academy
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